6 Tips for Finding a Digital Marketing Agency in Chicago
What Sets Digital Marketing Agencies In Chicago Apart From Others US-based competitors? Home to the world's largest advertising agency and the home of a famous advertising agency and publisher, Leo Burnett is famous ad agency and owner, there is little doubt that Chicago is the place to be if you are looking for professional advertising services and solutions. Second home to the second most famous magazine in the country (and the home of Burnett s famous advertising agency), Chicago has built a strong reputation as a leading international marketing hub and a place where creative branding is centered. The fact that Chicago is home to a wide variety of agencies is only a part of what sets it apart from other agencies around the country. But what sets Chicago apart?
Chicago marketing agencies offer many unique offerings to businesses of all sizes and clients. Jelloow of the more popular offerings include: Affiliate Programs, Content Management System, Email Marketing, Custom Web Site Design for Business, Graphic Consultant, Search Engine Optimization and Social Media Marketing. These are only a few of the available marketing solutions that can benefit your business. The list goes on. However, below we discuss in-depth about the specific capabilities and offerings of some of these Chicago-based marketing agencies:
Affiliates. An affiliate program allows businesses to get paid by promoting other businesses' products and services. It is an agreement between two businesses - the one who promote the other - and a merchant (the one selling the products). The agency manages the campaign and tracks visitor activity, sending out appropriate messages to target clients based on their location and other characteristics.
Content Management System. This system allows you to manage and maintain a website, build and maintain email lists and track search engine optimization. It's the core component of most reputable marketing agencies, and it works with other elements such as SEO copywriting and social media marketing. In June, the Illinois Department of Revenue will require content management system vendors to upgrade to comply with state laws. The change will take effect in June of next year.
Search Engine Optimization. It means optimizing your site, optimizing your keywords and getting search results that are more targeted to your business's specific market and goals. Search engine optimization is a long-term investment, which will increase your website's page rank for the long term.
Jelloow Marketing. Email marketing is a powerful marketing strategy for the small and medium-sized business. For a minimal cost, your Chicago business can use email campaigns to build a list of customers, drive more sales, drive more leads and achieve greater sales success. As a matter of fact, it has been found that the majority of email campaigns performed online produce positive results over the long-term.
Social Media Marketing. Social media is the hottest new trend on the internet. It allows businesses to interact with their customers, promote their brands and help themselves get noticed by their audience. In September, the Illinois Department of Revenue will institute a rule requiring businesses with at least one Facebook page to file an informational article with the Chicago department, in order to remain compliant through Sept. 1st of each year. This will be a great step towards encouraging local companies to invest in digital marketing in Chicago.
Case Studies. A case study is a comprehensive report that describes the activities of a certain marketing or advertising campaign. A marketing agency may choose to compile case studies based on a client's products or services. They may compile case studies based on the activities of certain employees of the agency. They may even compile case studies based on the activities of one or two websites.